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Thank Stiff It's Christmas

Well, it's nowhere near Christmas just yet, is it? But the season's commercial frivolities are starting in earnest.

And, if you listen out around the 01:50 mark in Sainsbury's big new festive blockbuster you'll hear Stiff's classic Christmas anthem, Jona Lewie's Stop The Cavalry.

This isn't actually the full advert, this is one of a series of online trailers. The full ad goes live on YouTube – and stiff-records.com – on 29 November. In the meantime, we thank director Kevin MacDonald, producers Scott Free Films and Ridley Scott Associates – and of course Jona Lewie – for making one of the coolest, most original and certainly the most moving Christmas UK TV ads ever.

#thankjonaitschristmas

#christmasinaday