Well, it's nowhere near Christmas just yet, is it? But the season's commercial frivolities are starting in earnest.
This isn't actually the full advert, this is one of a series of online trailers. The full ad goes live on YouTube – and stiff-records.com – on 29 November. In the meantime, we thank director Kevin MacDonald, producers Scott Free Films and Ridley Scott Associates – and of course Jona Lewie – for making one of the coolest, most original and certainly the most moving Christmas UK TV ads ever.