Time Out called them “Donna Summer on Acid" and for The Guardian they are a “Strange crush of Kraftwerk meets Human League.” Eskimo Disco appeared on the newly revitalised Stiff in 2007 having been together for two years, playing their infectious party music at warehouse parties, clubs and festivals across the UK. They also quickly earned support slots for the likes of the Arctic Monkeys, The Rakes, The Young Knives and Mint Royale.
What Is Woman (BUY 267) was released in March 2007 on CD single and delicious red 12” vinyl. It was produced by Howard Gray whose production work outside of his own band Apollo 440 runs from The Cure to Art Brut. Unlike the first heyday of Stiff, there just aren’t that many media outlets covering pop music when Eskimo Disco signed to the label. But the Daddy of them all, Pop Justice, dug the red vinyl remix. “The Fred Falke remix of What Is Woman? takes a bleepy indie electro track and turns it into a balls-out disco anthem,” they blogged, “sounding suspiciously like a cross between Jam & Spoon covering something Paul Oakenfold's briefly amazing Perfecto Records would have released around 1998. This is not to say it sounds old, it merely sounds retro. It is a fine line sometimes. It is also quite amazing.”